ApeSalli Campaign – Video Specification
Transparency International Sri Lanka (TISL) · Grand Corruption Reporting campaign
Purpose: to request quotations from animation / video agencies for three animated Reels.
Campaign period: 9 November to 30 November 2026
- Campaign background
- Campaign name: ApeSalli (Grand Corruption Reporting)
- Target audience: journalists, informants and whistleblowers
- Languages: Sinhala, Tamil and English
- Core messages: what grand corruption is and how it affects public resources and services; the Grand Corruption Reporting portal and how to use it; encouraging journalists, informants and whistleblowers to share credible information with TISL directing people to the ApeSalli website
- Brief and ideation: TISL provides a brief only; the agency develops the concept and script
- Approvals: all drafts to be approved by TISL before final delivery
- Specifications for all three videos
- Platform: Instagram Reels (the same file can also be used on Facebook Reels)
- Frame size: 1080 × 1920 px, 9:16 vertical
- Style: fully animated (motion graphics / animated infographics)
- Languages: a separate version in Sinhala, Tamil and English
- Subtitles: burned into the video for each language, plus separate caption files
- Files: final MP4s plus editable source files
- Revisions: number of revisions rounds to be stated in the quotation
- Video 1 – What is ApeSalli
- Content: a short introduction to the ApeSalli website and what it does, including how to report through the Grand Corruption Reporting portal
- Duration: 30 seconds
- Delivery: within 1 week
- Videos 2 and 3 – TISL case studies
- Content: two separate case studies, one per video, each showing what TISL did and the way forward; cases to be confirmed by TISL
- Brief and ideation: TISL provides a brief for each video; the agency develops the concept and script, for TISL approval
- Duration: 2-3 minutes
- Delivery: within 1 week
- Quotation request
- Itemised cost per video and per language
- Production timeline and delivery dates
- Revision rounds included
- Usage rights: full rights for TISL, with no time limit
- Key dates
- Video 1 (What is ApeSalli) delivered within 1 week
- Videos 2 and 3 (case studies) delivered within 1 week
Contact Details
Proposals on the specifications, along with a detailed budget, should be emailed to careers@tisrilanka.org by 9th November 2026.