Terms of Reference – Radio Campaign on Asset Declarations
Transparency International Sri Lanka (TISL), the leading anti-corruption group in the country has been a longstanding advocate for the public disclosure of the asset declarations of those seeking public office. In February 2019, TISL successfully convened a cross party group of Parliamentarians who became the first in the country’s history to publicly disclose their asset declarations online at www.tisrilanka.org/MPassets.
Whilst 5 more MP’s have taken this step to show their commitment to remain accountable to their constituents, the 2020 General Election provides a unique opportunity for candidates seeking to be elected as Members of Parliament, to demonstrate the same commitment to transparency and accountability of public representatives.
TISL is seeking the services of an agency/media house, to develop and disseminate a radio commercial campaign to raise awareness amongst candidates and voters on the importance of the public disclosure of candidates’ asset declarations.
The campaign will run over a three week period in the run up to the General Election which is currently scheduled for 20 June 2020.
Radio commercial no longer than 30 seconds (English, Sinhala & Tamil)
Airtime on radio stations with national coverage (proportioned optimally in English, Sinhala and Tamil)
The selected agency or media house will have a one-week period for development and the campaign should run for a three week period up to 17 June 2020 (The timeline maybe subject to change if the date of the election changes).
The indicative budget for this campaign is Rs. 1,000,000.00
All proposals with a detailed budget and media schedule should be submitted by 15 May 2020 via e-mail to firstname.lastname@example.org .