Terms of Reference – Radio Campaign on the Misuse of Public Property during Elections
Transparency International Sri Lanka (TISL), the leading anti-corruption group in the country is the only election monitor in the country with a sole focus on the misuse of public property. Through the Program for the Protection of Public Resources (PPPR), we operate a network of observers at the district and electorate level across the island who monitor election campaigns and shed light on incidents of public property misuse. The PPPR also receives complaints from the public during election periods via our hotline.
The PPPR is seeking the services of a suitable agency or media house to develop a radio commercial campaign to raise public awareness on the misuse of public property during elections and to call on the public to inform the PPPR of any such incidents. The campaign should be creative and targeted at a mass audience.
Radio commercial no longer than 30 seconds (English, Sinhala & Tamil)
Airtime on radio stations with national coverage (proportioned optimally in English, Sinhala and Tamil)
The selected agency or media house will have a one-week period for development and the campaign should run for a two-week period from 6th to 19th April 2020.
The indicative budget for this campaign is Rs. 1,000,000.00
All proposals with a detailed budget and media schedule should be submitted by 27 March 2020 via e-mail to email@example.com .