TERMS OF REFERENCE – Video on Misuse of Public Property
Transparency International Sri Lanka (TISL) is the local chapter of Transparency International (TI) the global movement against corruption, committed to promoting good governance and eradicating corruption in Sri Lanka. TISL’s mission is to support the collective effort to eradicate corruption in order to build a future Sri Lanka which is equitable, peaceful and just.
Corruption in the form of misuse of public property has long been a major issue in Sri Lanka. However, public awareness of the laws relating to the misuse of public property remains minimal. This lack of awareness among the public including the youth, discourages meaningful engagement by citizens on monitoring and preventing such misuse. To address this need TISL is conducting a media campaign on misuse of public property.
TISL is seeking the services of a production house to develop one 3-minute-long viral video in the Sinhala and Tamil languages (with English subtitles). The videos will provide information on the laws on the misuse of public property in the country.
The video should
Raise awareness on the subject of misuse of public property
Draw from recent incidents of misuse of public property during elections and in general
Quotations should include:
• A relatable, creative, inspirational concept showing the laws on misuse of public property targeted at the public which will likely become viral on media.
• Proposed call to action to stop the misuse of public property (This would be further developed with TISL’s input once the supplier is finalized)
• Samples of similar past campaigns
• Proposed cost within the stipulated budget for the crew.
• Ability to complete the activity within one month.
Deliverables: One 3-minute video and one 30 second cut (Sinhala & Tamil languages w/ English subtitles).
The indicative budget for this activity is Rs. 335,000.
The contract will be awarded on a value-for-money basis.
TISL will provide the required expertise wherever required or requested.
Proposals on the specifications, along with a detailed budget should be emailed to firstname.lastname@example.org by 9th of May, 2022. Shortlisted applicants will be invited to pitch their concept to TISL.